Capitalizing on Ethanol’s Strengths
by Brian Jenning (Ethanol Producer Magazine/American Coalition for Ethanol) Each fall the American Coalition for Ethanol brings members together to identify the goals we’ll pursue for the coming year. We did a series of listening sessions between harvest and football in September, October and November, having candid conversations about priorities, needs and ways to go on offense to ensure more market access for ethanol.
The accompanying word cloud illustrates the discussion.
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Perhaps it is evident from the word cloud that the topic which generated the most enthusiasm was how to market ethanol’s clean octane advantages. One ACE member remarked at a meeting, “E15 is a price point. E25/E30 is a technology.”
The industry can’t pour all of its trust and work into hoping EPA finally gets the RFS right. We must continue to defend the RFS, but also need to build momentum for new policies and different ways to move gallons of ethanol.
That’s why ACE is putting our shoulder into the technical and political steps necessary to position blends such as E25 and E30 as clean octane fuels that can help automakers comply with greenhouse gas and CAFE standards and replace benzene and other aromatics in gasoline.
That’s also why some ACE members are working with the California Air Resources Board, instead of fighting it, to capitalize on technology innovations in corn and ethanol production to meet the demands for low-carbon fuels in California under the LCFS. READ MORE
