What If Car Buyers Aren’t Ready for Electric Cars, Even in California?
by John Voelcker (Green Car Reports) It’s accepted wisdom among electric-car fans and advocates that within a few years, mass-market car buyers will start snapping up battery-electric cars.
First, battery prices have to come down to the point that electric vehicles aren’t much pricier than comparable models with gasoline engines.
But what it that assumption simply isn’t backed up by data on buyer attitudes and expectations?
A recent blog post from the institute (Institute of Transportation Studies at the University of California, Davis) lays out the core concern: “Automakers and Policymakers May Be on a Path to Electric Vehicles; Consumers Aren’t.”
While policymakers, advocates, environmentalists, and others are increasingly excited about electric cars, they write, such enthusiasm “is utterly lost on the vast majority of the car-buying public—even in California, touted as being among the global PEV market leaders.”
That nation (China), you may recall, has created its own version of the state’s zero-emission vehicle sales mandate and will require something like 4 percent of sales to be cars with plugs, starting in 2019. READ MORE