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The Science of Yes – Part 2: The Digest’s 2020 Multi-Slide Guide to Grey Heron

Education, Marketing/Market Forces and Sales, Opinions, Teacher Resources
December 30, 2020
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by Jim Lane (Biofuels Digest) Yesterday we shared with you Part 1 of a recent DigestConnect webinar on “The Science of Yes” where we talked about how we persuade customers, partners, investors, reviewers, employers to join us in industrial biotechnology through messaging and positioning. In today’s Slide Guide, we look at what Grey Heron principal Steve Weiss had to say about The Science of Yes, so say yes and check out Part 2.  READ MORE

DigestConnect #37 – The Science of Yes, Positioning, Messaging for Success    Today, the Science of Yes, how we persuade customers, partners, investors, reviewers, employers to join us in industrial biotechnology through messaging and positioning. We are joined by GreyHeron principal Steve Weiss and Amyris Chief Engagement Officer Beth Bannerman. **Clarification: References to Eversweet should have been to Realsweet  WATCH VIDEO

 

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