Survey Says Consumers Consider Ethanol A Green Product

by Joanna Schroeder (DomesticFuel.com) In a study released by Genencor during the BIO World Congress in Toronto, when U.S. consumers were asked to name a product they considered green, 39 percent of them named ethanol first and 31 percent of Canadian respondents also named ethanol as a green product. This is just one of results discovered in the Genencor Household Sustainability Index that researched the market potential for “green” household products with environmental benefits.
...“It was very interesting to see that ethanol was at the top of the list. Now of course we were very pleased with that because ethanol is such an important product and such an important marketplace for us,” said de Ruiter. “But it also shows that the consumer really starts to buy in to the concept of the importance of home produced fuels and really the contribution that ethanol is delivering to the economy.” READ MORE (includes audio interview) and MORE (Biofuels Digest) Download Survey Report