Solving the Industrial Building Mystery
by Holly Jessen (Ethanol Producer Magazine) Opening up your ethanol plant for public tours is a wonderful educational opportunity that could do wonders for your business and the industry as a whole.
I wonder how many people in your community, drive past your ethanol plant and wonder what the world is going on there? I wonder how many of them know it’s an ethanol plant but have completely wrong ideas about the industry?
I know there are many ethanol production companies that do get very involved in their communities by offering people the opportunity to tour the plant, donate to local causes and more. I know because we’ve written about it. Bravo to all of you that send employees to speak to students, get involved at career day, take on student interns and do so many more wonderful things in your communities.
Personally, I know every chance I have had to tour an ethanol plant has been an extremely valuable experience for me. Most of the time, I’m sitting at my desk in Grand Forks, N.D., talking to people on the phone all around the U.S. and even the world. It’s doable, but being able to see, touch and experience something first-hand is always better, in my book.
If it’s been a while since your last plant tour, open to the public, it might be time to think about changing that. Call your local school, rotary club or local government and see if there’s an opportunity to invite guests or go speak on their turf. The personal touch goes a long way in educating even the strongest armchair critic. READ MORE