3 Top Secret Words That Will Change Your Life: The Digest’s 2020 Multi-Slide Guide to The Science of Yes
by Jim Lane (Biofuels Digest) As Part 3 of our “Science of Yes” this week, The Digest shared this short but sweet slide guide making it a quick read for you today on New Year’s Eve so you can get back to celebrating the end of 2020. But first, check this guide out for 3 words that will change your life and help you move stakeholders from “Heck No!” to “You Bet!” READ MORE
DigestConnect #37 – The Science of Yes, Positioning, Messaging for Success Today, the Science of Yes, how we persuade customers, partners, investors, reviewers, employers to join us in industrial biotechnology through messaging and positioning. We are joined by GreyHeron principal Steve Weiss and Amyris Chief Engagement Officer Beth Bannerman. **Clarification: References to Eversweet should have been to Realsweet WATCH VIDEO