You’re Not the Boss of Me

by Ron Lamberty (American Coalition for Ethanol/Ethanol Producer Magazine) ... To oversimplify, ethanol’s opponents have gained support by defining ethanol as a fuel people are being forced to use. It is not coincidental that big oil and its politicians to use the words “mandate” and “government policy” when talking about the renewable fuel standard—anti-ethanol rhetoric always includes some element of the fuel being forced on the public.

In reality, oil companies are the “party establishment” in the fuel world, and government and bureaucracies create rules to limit drivers’ ability to choose our fuel. Ethanol gains support when we remind people of those realities. We want an “open convention” at the pump. Always mention big oil contract restrictions, and government regulations limiting fuel choice. FlexFuelForward.com tells retailers about other retailers who have been successful selling higher ethanol blends. It’s no coincidence successful ethanol retailers have a “rebel” attitude and approach to selling E15 and flex fuels. People may not rally for ethanol, and it may not seem like we're winning, but wherever we give people the chance to vote with their tanks, we keep getting more votes. READ MORE