#PumpUpBiodiesel Social Media Campaign Raises Grassroots Biodiesel Support
(National Biodiesel Board) Participants used the hashtag #PumpUpBiodiesel on both Twitter and Facebook throughout the month of November. This hashtag reflected the industry’s goals of growing biodiesel to 10 percent of the diesel market by 2022, and increasing RFS volumes.
NBB launched a grassroots social media campaign late last year aimed at garnering support for biodiesel and spreading the word about its benefits.
With negative press swirling as the EPA and the White House continued to delay action on the 2014 renewable fuel standard (RFS) volumes, the campaign aimed at sharing positive information about biodiesel. As many biodiesel supporters already know, there are many reasons to be in favor of biodiesel, including reducing greenhouse gas emissions, creating American jobs and reducing our dependence on foreign oil, among many others. READ MORE
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