New Television Campaign Shows the 'Cool' Side of Bioheat

Business News/Analysis, Heating Oil/Fuel, Marketing/Market Forces and Sales, New York

December 19, 2012

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(National Biodiesel Board/Biodiesel Magazine) Heating oil consumers in the Northeast are learning how making a small change will support American jobs, domestic energy security and cleaner air. It’s thanks to three television commercials airing to promote the benefits of Bioheat.
…The commercials began running throughout the Northeast in late November, and will run for the next few months during local newscasts and football pregame shows in markets such as Boston, New York City and Hartford, Conn. The ads highlight the benefits of Bioheat, including greater energy independence, supporting American Jobs, and “making the air in your home and town cleaner.”
In New York City, one of the commercials congratulates the city on using 2 percent biodiesel in all of its heating oil, thanks to a law that took effect in October. The ads proclaim New York City “Proud 2B2,” a play on the B2 requirement. READ MORE Watch ads

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