Moving Billboards Celebrate Ethanol on Grain Trucks Statewide
(Minnesota Corn Growers Association) Drivers who recently found themselves behind a grain truck may have noticed new signage touting the benefits of ethanol. Decals were distributed to farmers for placement on grain trucks statewide to promote the use of ethanol as part of an effort organized by the Renewable Fuels Association (RFA) and the Minnesota Corn Growers Association (MCGA).
Each sign cites why ethanol should be celebrated in American fuels. It is cleaner than its petroleum counterpart, and it is grown domestically. It also features a call-to-action for intrigued drivers to visit chooseethanol.org, where they can learn more about the environmental benefits of ethanol on the road and its economic impact for the United States.
The idea came from past Minnesota Corn Research & Promotion Council member Jerry Demmer, who featured a similar decal on his grain trailers long before they were available statewide. With the help of MCGA and RFA, the decals were created on a larger scale and distributed to farmers during harvest.
“It was a great idea, and one that farmers could do themselves to promote one of their greatest markets and opportunities,” said Robert White, who is vice president of industry relations at RFA.
White said he sees the decals as moving billboards throughout the state, supplementing RFA’s campaigns promoting ethanol on social media and through promotions held at the pump in rural and metropolitan communities.
MCGA’s district field managers have been distributing decals to farmers through county corn organizations. White said they will also be available to farmers at Commodity Classic, which will be held in Anaheim Feb. 25-March 1.