Hero BX Offers Branded Bioheat Distributor Program
by Ron Kotrba (Biodiesel Magazine) Erie, Pennsylvania-based biodiesel producer Hero BX announced a new business enterprise Jan. 12, the Hero BX-branded Bioheat program. Bioheat is a blend of biodiesel and heating oil in varying concentrations. Hero BX’s new program offers heating oil retailers the opportunity to carry the Hero BX brand and supporting technical and marketing benefits in exchange for Bioheat supply contracts. Hero BX produces 60 MMgy of biodiesel from its plants in Erie, Pennsylvania, and Moundville, Alabama. The company signed its first Bioheat-branded dealer this week—Dover, New Hampshire-headquartered D.F. Richard Energy.
In conjunction with the new branded dealer program, Hero BX has leased a 5,000-barrel storage facility in North Hampton, New Hampshire, to help jumpstart the program. Hero BX invested in the infrastructure that allows for biodiesel and heating oil rack blends from B2 to B80, allowing branded retail dealers an automated solution for Bioheat supply and distribution. The company is seeking arrangements with similar Northeast U.S. terminals to support the program’s growth. READ MORE
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