Good Energy Ad Banned for ‘No Carbon Dioxide’ Claim
(AOL) An advert for one of Britain’s largest renewable energy suppliers has been banned for claiming the electricity it supplies emits no carbon dioxide.
Good Energy’s website said in September: “An average unit of electricity in the UK (a kilowatt hour or kWh) results in 360g of carbon dioxide (CO2) emissions and 0.007g of radioactive waste.
“But the electricity we supply contains 0g of CO2 and no radioactive waste. This will never change.”
Good Energy, which supplies around 200,000 customers, gave the Advertising Standards Authority (ASA) information from the Department for Business, Energy and Industrial Strategy (BEIS) saying biomass fuels were considered a form of renewable energy, and that renewable energy sources produced 0g/kWh of CO2 compared with coal which produced 925g/kWh.
It noted that advertising rules required environmental claims to be based on the full life cycle of the product, which in Good Energy’s case included import or export, transport of the raw material to processing plants, crushing and processing to produce biofuel and transport of the biofuel. READ MORE