(American Coalition for Ethanol) The American Coalition for Ethanol is rounding out its 2023 petroleum marketer trade show season at the National Association of Convenience Stores show, Oct. 3-6 in Atlanta, Georgia. The event is the world's largest annual gathering of convenience and fuel marketing professionals. Earlier this year, ACE traveled to other trade shows, including the Western Petroleum Marketers Association in Las Vegas, Midwest Petroleum and Convenience Tradeshow (M-PACT) in Indianapolis, Pacific Fuels and Convenience Summit (pfcs) in San Diego, and others. ACE’s presence at these shows provides answers to prospective higher-blend ethanol marketers' questions about infrastructure compatibility, best practices for marketing E15 and E85, and USDA’s Higher Blends Infrastructure Incentive Program and its application process.
Knowing fuel retailers trust the experience of other retailers when considering new products, ACE’s market development efforts highlight successful ethanol retailers. After the latest slate of funding designated for USDA’s HBIIP under the Inflation Reduction Act was announced, ACE updated its retailer-focused website flexfuelforward.com to easily direct prospective E15 and flex fuels retailers to information about applying for and obtaining part of the $90 million in HBIIP grants now offered each calendar quarter for five quarters beginning July 1, 2023 and ending September 30, 2024.
“Our market development approach and flex fuel forward campaigns have always put the retailer voice first. Marketers want to hear from other station owners who have already ‘been there and done that,’” said Ron Lamberty, ACE chief marketing officer. “We’ve been helping retailers apply for and receive grants since HBIIP’s inception and we continue to promote the funding through our retailer website and paid media as the program evolves. Working directly with HBIIP applicants also provides experiences we share with USDA following each application period, in an effort to reduce challenges for marketers and increase their participation in future rounds.”
USDA’s HBIIP Manager Jeff Carpenter has been a frequent visitor at the ACE trade show booths, giving retailers opportunities to meet one-to-one with the person who runs the program for USDA, and giving Carpenter more information on retailer utilization of the program straight from the people who have used it, or who have decided not to.
Accompanying the website updates, ACE began a new round of advertisements in c-store magazines, online publications and fuel industry websites to direct traffic to the site, targeted at station owners and operators who may consider adding higher ethanol blends. The ads include messaging about the HBIIP funding along with ongoing ads pointing out profit potential and likelihood equipment is already compatible with E15. ACE continues to adjust its ad campaign at the beginning and end of each upcoming application period, letting retailers know if they didn’t make the first deadline, another application window is starting, and then reminding them the deadline is near toward the end of each quarter.
Visit flexfuelforward.com to check out the website READ MORE
Taking Inventory Of Advocacy (American Coalition for Ethanol/Ethanol Producer Magazine)
Excerpt from American Coalition for Ethanol/Ethanol Producer Magazine: ACE’s grassroots advocacy is focused on expanding ethanol use. As we close the year, let’s take inventory of these efforts.
During last year’s record high pump prices, E15 saved drivers an average of 15 cents per gallon compared to regular. Attractive blending economics remain today, and we are grateful EPA issued temporary waivers this summer to capitalize on E15’s ability to reduce prices. Nevertheless, we cannot continue to rely on emergency steps to secure E15 market access. That’s why Midwest governors petitioned EPA to remove the outdated RVP roadblock to year-round E15, while employing the Clean Air Act to document how E15 cuts emissions during the summer.
The Clean Air Act requires a response by EPA within 90 days, but the agency didn’t get around to proposing to remove the RVP roadblock until this spring. This foot-dragging prompted the attorneys general of two of the petitioning states—Iowa and Nebraska—to file a lawsuit compelling the agency to act before the 2024 summer driving season.
Our ultimate goal is permanent, nationwide E15 availability. Bipartisan bills are making progress in Congress and ACE is working to identify ways to get a bill over the finish line this year.
If EPA follows the law, the RFS can be a powerful tool for increasing ethanol demand. Having worked in the U.S. Senate as the RFS was developed, I argue EPA continues to misunderstand the importance of the program. The RFS was enacted because Congress knew refiners would not voluntarily supply the market with low-cost, low-carbon renewable fuels to displace the petroleum products they make. Congress intended for the RFS to be transformational, to disrupt the status-quo grip refiners had on the marketplace and provide consumer access to cleaner and lower-cost fuels.
EPA had an opportunity to use this new phase of the program to unleash the RFS to be transformational, but the agency’s final rule reduced volume obligations for 2024 and 2025, and set underwhelming totals for biomass-based diesel, steps which not only slow progress toward the Administration’s climate goals, but also enable excess biodiesel production to spill into the D6 RIN pool of the RFS, and potentially displace physical blending of E15 and E85.
...
To prove that both ethanol production and farming are part of the climate solution, we need to lean into the clean, low carbon benefits of both. We are helping farmers adopt practices such as conservation tillage, 4R nutrient management and cover crops to reduce the carbon intensity of their corn. We have created calculators (visit ethanol.org) to do the math on what technology investments and climate-smart farming practices are worth. And we’re collaborating with scientists to properly monitor and measure the GHG benefits resulting from climate-smart ag practices. READ MORE
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