Movements at Ginkgo BioWorks, Pacific Ethanol, Lygos, LanzaTech Show Where the Bioeconomy Is Heading
by Jim Lane (Biofuels Digest) So many re-naming and brand extension efforts are underway this week, let’s look at those to see what’s working, what’s popular, when it comes to building trusted brands. ... The Re-Branding: Pacific Ethanol This past week we