How to Fight the ‘Not in My Back Yard’ Syndrome
by Al Maiorino (Ethanol Producer Magazine/Public Strategy Group) You have plans to build a biorefinery. Jobs, tax revenue, and much more are the benefits that will resonate with the community. At the first public hearing, however, opposition arises due to fears of having such an industry in the community. The entitling agency takes notice, and now you must build support, long after you have announced your plans and opposition has solidified.
Why? Residents near the proposed site have created an opposition group to fight the project.
…Very often, the opposition stems from misinformation and poor communication between project representatives and the community. In this case, it is better to play on the offensive. Instead of waiting for the opposition to grow, present it with the facts.
…The way you approach the situation will make all the difference. You can choose to ignore the NIMBY fight, avoid communicating with the local community, and take the situation to an unnecessary level of tension. Or, you and/or a specialized team can develop a strategy, engage in conversation with the community, and encourage project proponents to voice their support. READ MORE
