Ethanol Industry Touts Lower Gas Prices with New “Open Road” Ads
(Convenience Store Decisions) Following on the success of its long-running “Right Here, Right Now” ads, the Renewable Fuels Association (RFA) is debuting a new ad which focuses on ethanol’s ability to lower gas prices at the pump and offer consumers relief in a difficult economy.
The “Open Road” campaign is the first of its kind, focusing on ethanol saving consumers money at the pump and improving overall engine performance.
In 2011, the ad points out, the use of ethanol helped reduce the average price of gas by $1.09, saving American families $1,200 over the year. Additionally, as a high octane additive, ethanol helps car engines run cleaner and reduces engine knock and pinging.
…Sponsored by Golden Grain Energy, Homeland Energy Solutions, Absolute Energy, and Big River Resources, the ad will play in selected movie theaters in Mason City, Burlington, Waterloo, Cedar Falls, Coralville, Iowa City, Johnston, and Cedar Rapids, Iowa and Rochester, MN. Across 112 screens, 74,000 new movie-goers will be educated on America’s fuel weekly. READ MORE and MORE (Renewable Fuels Asssociation) WATCH ad