30 Fortune Cookies: More Aphorisms, Diversions, Caveats Collected along Biofuels Road
by Jim Lane (Biofuels Digest) Early last year, we published a collection of 100 “Fortune Cookies”. It is the zeitgeist of the times, we suppose, that short and peppy sayings that can meet the 140-character Twitter limit ended up being more popular than some of our more lengthy screeds on policy, technology or finance.
Last Year’s Collection
Back then, you enjoyed items like “Before embarking on a biofuels venture, chew and digest a car, just for practice,” “If you are thinking long-term, think about it in Mandarin,” or “someone in the oil industry is laughing right now at your concept of scale.”
Now, this year’s spring collection, prêt à porter
We hope that you will find our latest serving of fortune cookies, listed in alphabetical order, both tasty and nourishing.
1. After 200 million years of testing, plants decided it was easier to make sugars than oils.
…3. Ask not what the oil majors can do for you, ask what you can do for the oil majors.
…5. Before you invest, check the mass balance.
…12. Every feedstock will eventually be expensive.
…16. Indirect land use change is caused by land zoning, not crop prices.
…19. Opponents don’t really want biofuels to exist without subsidies, they want biofuels to go away.
…28. Your customer is an engine – know it. READ MORE