(Renewable Fuels Association) The Renewable Fuels Association is partnering with the Kansas City Diamonds as the “Official Fuel” of the organization for the inaugural Professional Softball League season.
The partnership brings E15, a lower-cost, American-made fuel option, to the forefront of one of the fastest-growing areas in sports while supporting the continued growth of women’s professional athletics.
With the Diamonds set to compete in a 40-game season featuring national television coverage, the collaboration will connect E15 with fans across Kansas City and audiences nationwide through a variety of in-game activations, branding opportunities and community engagement initiatives.
“Our goal is simple: showcase E15 as a cleaner, smarter fuel choice while supporting the growth of women’s professional sports,” RFA Senior Vice President for Industry Relations and Market Development Robert White said. “By aligning with the KC Diamonds, we’re reaching fans locally, regionally and nationally while celebrating teamwork, performance and community.”
As part of the partnership, E15 branding will be featured prominently throughout the season, including jersey patch placement as a founding brand partner, outfield signage during games and broadcasts and multiple fan-focused experiences at Diamonds home games.
Fans can also expect interactive promotions throughout the season, including the “Fuel Up with E15” inning featuring games, giveaways and prizes during select home contests. The Diamonds and RFA will also host an E15 Fan Appreciation Night on July 25 to celebrate supporters of both the team and renewable energy initiatives.
“This partnership represents two organizations focused on growth, innovation and community impact,” Kansas City Diamonds President Jeremy McDowell said. “We’re excited to work alongside RFA to create engaging experiences for fans while helping bring more visibility to both women’s professional softball and renewable fuels.”
Additional gameday activations and community initiatives tied to the partnership will continue to roll out throughout the season as the Diamonds prepare for their inaugural campaign.
The collaboration is also supported by RFA members Show Me Ethanol, Mid-Missouri Energy, East Kansas Agri-Energy, Kansas Corn, Missouri Corn and Pinion. Learn more at www.FuelTheDiamonds.com.
Fans interested in learning more about E15, including station locations and fuel information, are encouraged to visit the Renewable Fuels Association online.
About the Kansas City Diamonds
The Kansas City Diamonds are a competitive fastpitch softball organization dedicated to excellence on the field and impact off it. Focused on empowering athletes and inspiring the next generation, the Diamonds strive to build a strong community through sport, leadership and service. Learn more at https://thekcdiamonds.com/.
About the Renewable Fuels Association
The Renewable Fuels Association is the leading trade association for America’s ethanol industry, working to advance renewable fuels through advocacy, education and innovation while supporting rural communities and domestic energy production. Learn more at https://ethanolrfa.org/ READ MORE
Related articles
- RFA and E15 Helping to Fuel the KC Diamonds (Energy.AgWired.com; includes AUDIO)
- Ethanol Report on KC Diamonds Partnership (Energy.AgWired.com; includes AUDIO)
- Fueling the KC Diamonds with E15 (Renewable Fuels Association)
- Ethanol Report on Growing Demand (Enegy.AgWired.com)
- Pro Softball League puts spotlight on E-15 during inaugural season (KFGO)
Excerpt from Energy.AgWired.com: McDowell says they only just launched the Diamonds in January and the season is now just around the corner. “We get to open up in Puerto Rico with part of the federation down there for three games, June 12th through the 14th. And then our big home opener is June 17th. And we are, you know, shooting for 6000 fans there to fill the stadium and open up this franchise in a big wow factor.” The team will play 21 home games between June 17th and July 26th.
Listen to comments about the new partnership from White and McDowell.
RFA Senior Vice President for Industry Relations and Market Development Robert White
RFA-KC Diamonds partner - Robert White 4:00
Kansas City Diamonds President Jeremy McDowell
RFA-KC Diamonds partner - Jeremy McDowell 3:19 READ MORE; includes AUDIO
Excerpt from Renewable Fuels Association:
A New Era for Clean Fuel and Women’s Sports
The Renewable Fuels Association (RFA) is proud to partner with the Kansas City Diamonds, a founding team in the new Professional Softball League (PSL). With a 40-game season and national television coverage, this partnership brings E15 to the forefront of a fast-growing sport and passionate fanbase.
As part of this collaboration, E15 is officially recognized as the “Official Fuel” of the KC Diamonds, connecting clean, affordable fuel with the energy and excitement of professional women’s athletics. View the KC Diamonds schedule here.
ALL YOUR E15 QUESTIONS ANSWERED HERE
Driving Awareness Through Partnership
Our goal is simple: Showcase E15 as a cleaner, smarter fuel choice while supporting the growth of women’s professional sports. By aligning with the KC Diamonds, we’re reaching fans locally, regionally, and nationally highlighting the benefits of ethanol while celebrating teamwork, performance, and community.
Where Fans See E15 in Action
On the Field:
- E15 featured as the official fuel partner
- Jersey patch sponsorship, a founding brand partner
- High-visibility outfield signage during games and broadcasts
In Game Experience:
- “Fuel Up with E15” Inning, interactive fan segment with games, prizes, and giveaways
- E15 Fan Appreciation Night (July 25), a dedicated celebration of Diamonds fans
- Gameday activations bringing E15 directly to attendees
Engaging the Community
This partnership goes beyond the ballpark:
- STEM School Visits:
Diamonds players and RFA team up to deliver educational experiences for local students - Fuel Up Fridays:
Special promotions offering discounted E15 at local stations before select games - Ticket Deals for Fans:
Exclusive “2 for $15” ticket offers featuring E15 messaging
Amplifying the Message
E15’s presence extends across multiple channels:
- Featured placement on the KC Diamonds website
- Social media campaigns reaching fans and followers
- Coordinated PR and media outreach highlighting this historic partnership
- Season ticket access supporting promotions and community engagement
A Partnership with Purpose
This collaboration represents more than sponsorship—it’s a shared commitment to:
- Advancing cleaner, renewable fuel solutions
- Supporting women’s professional sports
- Strengthening community connections through education and engagement
Together, E15 and the KC Diamonds are fueling performance—on the field and on the road.
Call to Action
Learn more about E15. Find a station near you. Join us in supporting the KC Diamonds this season. View our Photo Albums.
RFA Member Sponsors
- Show Me Ethanol
- Mid Missouri Energy
- East Kansas Agri-Energy
- Kansas Corn
- Pinion
- Missouri Corn READ MORE
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