Private Sector Buyers Drive Sustainable Aviation Fuel Growth Through Strategic Purchases

(Watershed) Through Watershed, companies including BlackRock, Ripple, Samsara Inc., and Block, Inc. are taking steps to address their corporate emissions by purchasing SAFc that will add sustainable aviation fuel directly to Alaska Airlines passenger flights, leading to an estimated 75% reduction in carbon intensity relative to conventional jet fuel -- Watershed, the enterprise sustainability platform, announced today that it has facilitated the purchase of sustainable aviation fuel certificates (SAFc) on behalf of customers including BlackRock, Ripple, Samsara, and Block. The purchases, coordinated with the Sustainable Aviation Buyers Alliance (SABA), will add high-integrity sustainable aviation fuel (SAF) directly to Alaska Airlines passenger flights, and the SAFc will be applied to the companies’ corporate footprints to compensate for business travel emissions.

This investment supports the production and use of SAF, an emerging climate technology for air travel. The purchases are part of SABA’s largest-ever collection of deals, announced in April 2024: commitments expected to result in $200M of SAFc worth roughly 50 million gallons of SAF, or 500,000 tonnes of abated CO2e over the next five years. Watershed is an aggregator partner of SABA, which accelerates investment in, and adoption of, sustainable aviation fuel. With this purchase, Watershed customers including BlackRock, Ripple, Samsara, and Block are participants in SABA.

“We see collective engagement in the SAF market as a compelling demand signal,” said Claire Kiely, Head of Watershed Marketplace Carbon Supply. “Watershed consolidates our customers’ demand for high-impact, low-carbon technology like sustainable aviation fuel, then works with SAF suppliers, airlines, and experts through SABA to meet that demand and grow an essential new sector. By participating in this historic investment, Watershed customers are providing a powerful demand signal for SAF and affirming the role SAFc will play in corporate emissions reduction initiatives.”

“Alaska Airlines is all-in on advancing the market for sustainable aviation fuels (SAF), a critical element in the path to decarbonize aviation,” said Diana Birkett Rakow, Senior Vice President of Public Affairs and Sustainability, Alaska Airlines. "We are one of the founding members of SABA’s Aviators group because we know that we will only reach our destination if we’re tackling this challenge from all angles–business, policy, financing, and more. Investing in SAF alongside partners like Watershed, BlackRock, Ripple, Samsara, and Block helps us scale up use and provides critical demand signals for the market. We’re grateful for their leadership and partnership, and look forward to even more collaboration as they join SABA."

“Aggregator partners like Watershed play a pivotal role in helping accelerate the growth of green commodity markets. By consolidating demand among its customers, Watershed is helping SABA send a larger demand signal to the SAF market while enabling us to welcome a new set of leading corporations. SAFc purchases from BlackRock, Ripple, Samsara, and Block further our efforts to decarbonize the future of flight,” said Kim Carnahan, Head of SABA’s Secretariat and CEO of the Center for Green Market Activation.

"Ripple remains committed to accelerating the transition to a low-carbon economy, and joining the push for sustainable aviation fuel is an important step in our journey to net-zero carbon by 2030,” said Ken Weber, VP of Social Impact & Sustainability at Ripple. “We’re thrilled to work with SABA, Watershed, and alongside other leading organizations to help advance the most promising, scalable climate positive energy solutions. We see sustainable aviation fuel as a key pathway toward decarbonizing air travel, a vital global industry, and through collaboration with Watershed and SABA we are not only supporting the growth of SAF, but also empowering other companies to take similar meaningful steps in reducing their emissions footprint.”

SAF is made with renewable or waste feedstocks. It can be used in today's aircraft without investments to upgrade existing fleets and infrastructure, and can significantly reduce the carbon emissions from flights. SAF purchased through the SABA transaction will achieve, on average, an 80% reduction in carbon intensity relative to conventional jet fuel. While the industry is growing rapidly, SAF still makes up less than 0.5% of global jet fuel supply and today sells at a premium compared to fossil jet fuel.

To scale and meet its full potential, the nascent SAF sector needs both market support—through strong corporate demand and investment—and robust infrastructure. SABA’s book and claim model is designed to set up intentional, high-integrity market infrastructure for the long term. In addition to pooling corporate demand for SAF purchasing, SABA has put in place tracking, registry, and reporting mechanisms that validate SAF as a carbon dioxide reduction commodity.

ABOUT WATERSHED: Watershed is the enterprise sustainability platform. Companies like Airbnb, Carlyle Group, FedEx, Visa, and Dr. Martens use Watershed to manage climate and ESG data, produce audit-ready metrics for voluntary and regulatory reporting including CSRD, and facilitate real decarbonization. Watershed is the platform of choice for companies seeking to reduce emissions, meet customer, investor and regulatory requirements, and modernize their sustainability programs. Watershed customers also have exclusive access to a marketplace of pre-vetted, high-quality carbon projects and groundbreaking virtual power purchase agreements. READ MORE