Speak My Language: The Simple Facts about Renewable Energy and How to Use Them September 19, 2012 Webinar
In the modern media age, it sometimes seems that every debate is reduced to slogans and marketing campaigns. Thus, we hear about “clean coal technology,” “clean-burning natural gas” and the construction of pipelines from Canada to foster “energy independence.” We regularly hear the phrase “green debacle” to describe Solyndra and criticism of biofuels in the “food or fuel” debate. Climate-change deniers are in the news so frequently they seem to be credible. Energy is a high stakes business, dominated by some of the biggest and most powerful corporations in the world. These corporations, trade organizations and associated political action committees have launched aggressive marketing campaigns to promote traditional fossil technologies.
In this environment, how can renewable energy proponents communicate to the public and the media, and be heard?
This webinar will:
- Identify sources of reliable fact-based information about renewable energy
- Discuss how media campaigns are organized, why they are effective and how to spot them
- Guide listeners in the elements necessary to make compelling and persuasive arguments on issues of policy
- Identify opportunities for public speaking, op-eds and other avenues available to individuals who want to take action.
The discussion will focus on renewable energy trends in recent years, including the history of the “food or fuel” debate, the re-characterization of the carbon cap and trade as a tax, the story of the “exploding” electric car, and the acceptance of the phrase “clean coal.”
Q & A Submission:
Q & A both on the teleconference and live at the host firm sites, will follow the speakers’ presentations. Please email questions to email@example.com.
12:00 pm – 1:30 pm Eastern
11:00 am – 12:30 pm Central
10:00 am – 11:30 am Mountain
9:00 am – 10:30 am Pacific
8:00 am – 9:30 am Alaskan
Kimberly E. Diamond, Lowenstein Sandler PC
Roger D. Stark, Ballard Spahr LLP
Sarah A.W. Fitts, Debevoise & Plimpton LLP
Todd Foley, SVP Policy & Government Relations, ACORE
Ryan Cunningham, Senior Vice President, Public Affairs, The Glover Park Group
Paul Winters, Director of communications, Biotechnology Industry Organization (BIO)
Brent Bailey, State Facilitator, 25x’25
Bob Graham, Manager, External Engagement, Southern California Edison
Joshua Freed, Vice President for the Clean Energy Program, Third Way