The Science of Yes – Part 1: The Digest’s 2020 Multi-Slide Guide to Amyris

Biofuels Digest Conferences, Business News/Analysis, Marketing/Market Forces and Sales, Presentations

December 29, 2020

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by Jim Lane (Biofuels Digest) We recently held a DigestConnect webinar on “The Science of Yes” and talked about how we persuade customers, partners, investors, reviewers, employers to join us in industrial biotechnology through messaging and positioning. We were joined by GreyHeron principal Steve Weiss and Amyris Chief Engagement Officer Beth Bannerman. In today’s Slide Guide, we look at what Amyris had to say on “The Science of Yes” so say yes and check out Part 1 and stay tuned for Part 2 and 3 later this week as we close out 2020. READ MORE

DigestConnect #37 – The Science of Yes, Positioning, Messaging for Success Today, the Science of Yes, how we persuade customers, partners, investors, reviewers, employers to join us in industrial biotechnology through messaging and positioning. We are joined by GreyHeron principal Steve Weiss and Amyris Chief Engagement Officer Beth Bannerman. **Clarification: References to Eversweet should have been to Realsweet WATCH VIDEO

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