USDA Joins Effort to Increase FFV Awareness
by Holly Jessen (Ethanol Producer Magazine) Surveys show that as many as 75 percent of flex-fuel vehicle (FFV) owners don’t know they can fill their vehicles with E85. Now, a new public awareness campaign will aim to change that.
…On Dec. 14, Clean Fuels Foundation announced that it will be working with the USDA on efforts to increase the use of ethanol blends in FFVs. Initially, efforts of the National FFV Awareness Campaign will focus on areas in Ohio, Florida, Georgia, Texas, Kansas, Nebraska and Washington, D.C. Later, the campaign will be expanded to include areas that already have E85 or blender pumps and areas with high concentrations of FFVs.
…The idea is to provide the resources needed to spark grassroots, locally driven FFV awareness campaigns. “That’s where it’s going have to happen,” Durante told EPM. “I really believe that.”
That could mean coordinating with automotive manufacturers to distribute information at dealerships and working with states to provide information to citizens during registration renewals and at emissions stations. READ MORE and MORE (National FFV Awareness Campaign) and MORE (Clean Fuels Foundation)