Racing for the Next Generation
by Jeremy Burne (Just-Auto) Not many dispute the relationship between success on the track and success at the dealership, most acknowledge the global power of motorsports as a marketing tool for certain automotive brands. Many also concede that racing can serve as an accelerator of technology development – testing and proving, in short time scales, engineering concepts which can be applied to future passenger vehicles. …Sadly, there is a decreasing relevance between most of today’s race cars and those sold to the public. … In the US, the marketing behemoth that is NASCAR still uses 40 year old technology – engines with vintage components such as carburetors (first patented in 1886!). …
The premier open wheel series in the US, the Indy Racing League (IRL) is using 100% ethanol as its fuel of choice in its Honda engines and was the first race series in the world to do so. The Indy 500, the biggest race in the world, was won on ethanol, a powerful green message…
In the US, it is the American Le Mans Series that has truly embraced green racing. READ MORE
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