Iowa E15 Sales Strong
by Joanna Schroeder (DomesticFuel.com) E15 sales in Iowa are proving to be strong right out of the pump. This may be a poor metaphor, but the good news is that Linn Co-op Oil Company, the first retailer to officially sell E15 in Iowa, has seen sales soar to more than 30 percent of the day’s sales after an open house event on Friday, September 21, 2012. The ethanol fuel blend is the most tested fuel blend in the history of the U.S. and is approved for drivers of owning a 2001 or new vehicle, SUV or light-duty truck.
…To introduce E15 to Marion residents, the IRFA, Iowa Corn and the Iowa Power Fund Community Grant Program are sponsoring a media campaign that includes radio and print ads, billboards and direct mail. The campaign will run throughout September. A similar campaign is available to any Iowa retailer who offers E15 for 2001 and newer vehicle owners, says Norton. Retailers preparing to offer E15 in the future are urged to contact the IRFA for promotional assistance. READ MORE and MORE (CSP)
