Hero Seeks Ethanol Engine Partners for Brazil: Corporate India
by Karthikeyan Sundaram and Siddharth Philip (Bloomberg BusinessWeek) Hero MotoCorp Ltd. (HMCL), India’s biggest motorcycle maker, is seeking partners for products such as blended-fuel compatible engines as it prepares to tap customers in Brazil and Kenya to combat sliding sales growth at home.
“We continue to look for more tie-ups,” Managing Director Pawan Kant Munjal said in an interview in New Delhi June 4. “We are trying to build our own technology, our own capability through partnerships.”
…Tuning engines to run on gasoline combined with ethanol will enable Hero to benefit from rising demand in overseas markets including Brazil, Latin America’s largest economy, and Kenya, East Africa’s biggest, two countries where local requirements mandate the use of the blended fuel. READ MORE