Expert Says Business, Military Can Lead U.S. Away from Fossil Fuels
by Morgan Lee (U-T San Diego) There’s a persistent view that the United States can best compete in the global economy by keeping energy prices low.
Amory Lovins is out to prove otherwise by helping private industry, the military and civil society innovate their way out of America’s reliance on fossil fuels.
A leading expert on energy, Lovins has advised heads of state, major corporations and the U.S. Defense Department.
In “Reinventing Fire,” a book co-authored by the research staff of Rocky Mountain Institute, he makes the case that America’s strength will lie in its ability to respond to energy prices.
A tipping point is upon us, he asserts, when the ability to use energy efficiently will define winners in business — and among nations.
Lovins spoke with U-T San Diego during a recent visit to the La Jolla offices of CleanTECH San Diego.
…Q: What went into the writing of “Reinventing Fire,” and who do you hope to influence?
A: One of the themes of this “Reinventing Fire” work is to use our most effective institutions — that is private enterprise, co-involving civil society and spurred by military innovation — to end-run our least effective institutions, notably Congress. READ MORE and MORE (Rocky Mountain Institute)