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Home » Business, Business News/Analysis, Marketing and Sales, Opinions

Consumer Reports Survey: Americans Say Fuel Economy Most Important Car Buying Factor

Submitted by on May 23, 2012 – 3:53 pmNo Comment

(PR NewsWire/Consumer Reports)  Nearly three-quarters of drivers would consider an alternative fuel vehicle for their next car

…Some two-thirds of owners surveyed said they expected their next vehicle to get better fuel mileage than the one they’re driving now. While gasoline costs (90 percent) were the number one reason cited for wanting a more fuel-efficient vehicle, more than half of respondents also had other reasons, including a desire to be more environmentally friendly (62 percent) and concern about dependence on foreign oil (56 percent).

Women disproportionately said they were motivated by the environmental benefit of better fuel economy (65 percent vs. 58 percent of men), more concerned about dependence on foreign oil (63 percent vs. 49 percent of men), and impacted by changes on the home front (38 percent vs. 31 percent).

…The survey, conducted by the Consumer Reports National Research Center, found that car owners were open to different ways of saving at the pump, from downsizing to looking at hybrids, electric cars, or models with diesel engines. In all, nearly three quarters (73 percent) of participants said they would consider some type of alternatively fueled vehicle, with flex-fuel (which can run on E85 ethanol) and hybrid models leading the way. Younger buyers were more likely to consider an alternatively-fuel or purely electric vehicle than drivers over the age of 55.

…With the federal government expected to finalize new fuel efficiency standards later this year that would require manufacturer’s average fuel economy to reach 54.5 miles-per-gallon by 2025, some 90 percent of respondents agreed or strongly agreed with the statements “Auto manufacturers should offer a greater variety of cleaner, more fuel-efficient vehicles in the near future.” Almost 80 percent felt the same about the statements “Fuel economy standards should require auto manufacturers to increase the overall fleet average to at least 55 miles per gallon,” (79%) and “I am willing to pay extra for a more fuel efficient vehicle if I can recover the additional cost through lower fuel costs” (81%).    READ MORE  and MORE (The Green Car Website) and MORE (Green Car Reports)  READ Study

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