Branson on the Power of Biofuels and Elders
by Andrew C. Revkin (New York Times) … By 2020, he hopes that fuel for his companies’ jet fleets will be derived from algae or consist of isobutanol, derived from sugars. The advantage of isobutanol, he said, is that unlike some other biofuels, it does not freeze at 15,000 feet and continues burning very well in the subzero temperatures as high as 35,000 feet. It has another merit, he added. “The world is awash in sugar,” he said. “Sugar is bad for you, so let’s put it in planes.” Mr. Murray quipped, “You’re listening to someone who’s in the soft drink business.” READ MORE
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