Benefits of Sugarcane Ethanol to Hit U.S. Airwaves in New TV Ads during ‘Indy 500’ Telecast on ABC
(SweeterAlternative.com) Sugarcane ethanol is a clean, renewable fuel that reduces greenhouse gas emissions by over 60% compared to gasoline and can save money at the pump. These are just a couple of the points delivered by various race drivers that compete with ethanol in the IZOD IndyCar Series, in two 30-second television ads produced for the Brazilian Sugarcane Industry Association (UNICA).
“For the first time ever, we are taking our message about sugarcane ethanol to national network television during one of the most prestigious sporting events in the world,” said Joel Velasco, UNICA’s Chief Representative in North America. “These commercials seek to educate American consumers about sugarcane ethanol and how it can benefit their pockets, the environment and the market, by promoting competition, on and off the track,” Velasco added. Since last year, UNICA has provided 100 percent fuel-grade ethanol for the IndyCar Series.
The commercials feature a sequence of short phrases with facts about sugarcane ethanol delivered by Indy drivers, including Ryan Hunter-Reay, Ana Beatriz, Takuma Sato, Davey Hamilton, E.J. Viso and the pole sitter for Sunday’s race, Helio Castroneves, a three-time Indy 500 winner.
The ads were produced especially for this year’s 99th edition of the Indy 500, the main event in the IndyCar season. The two 30-second spots will appear during the race telecast on Sunday, May 30, on the ABC television network as well as the live webcast that will be available on the IndyCar Series website. UNICA plans to continue running television ads throughout the season.
READ MORE To view the commercials, click on “I Compete” and “Cuts Emissions”
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- Scientific Data Supports GHG Reduction of Sugarcane Ethanol, Even Considering ILUC
- The Movement to Mechanized Sugarcane Harvesting in Brazil
- Study Planned of Brazilian Sugarcane Bagasse as Cellulosic Ethanol Feedstock
